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Normally this is the section where it’s “About Us”. But at Vortex, everything we do starts with you. Making sure that you get the products, services, and help you need is what makes us tick: What's important to you is what's important to us.

Let’s sum it up in three simple words: People, Products and Promises.



The Customer is King. We care about you, both before and long after the sale. If you ever have a problem with one of our products, we make that our problem—no questions asked. Just take a look at our unconditional, unlimited VIP Warranty and you will see what we mean.



To ensure you get the finest optics, accessories, and apparel, we're obsessed with understanding both your needs and what drives you. That means not only demanding the best from ourselves, but listening to you as we develop new products and services. From the hunt of a lifetime, to protecting your life and the lives of others, we take your faith in us very seriously.



It's pretty simple: We say what we mean and mean what we say. When you see the VIP Warranty on your Vortex product, it's a promise to take care of you for life because you have our pledge to uncommon excellence and dedication in every aspect of our business. Keeping our promises to you is not only good business; it's the right thing to do.

Vortex Optics Building

And now ... just a little “About Us”

Since 1986, we have been and remain an American-owned, veteran-owned, family-owned and operated business of hard-working folks headquartered next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family—starting with Dan and Margie, and followed by their sons Joe, Dave, Sam, and Jimmy—founded Vortex® to change how business is done by putting customers at the center of everything we do. From tagging your first whitetail, to hitting the range with your friends, to using the right optic to get closer to the outdoors and your family, our team thrives on serving you, and on your success.

Now over 300 American team members strong, we work diligently to give you the best optics, apparel, and service in any industry, all delivered with our legendary VIP Warranty: Our unlimited, lifetime promise that if you ever have a problem, we have your back.

Contact Us

If you need help selecting an optic for your next adventure, getting your Vortex® optic serviced, or if you want to talk all things hunting and shooting, please visit our FAQs, call us at 1-800-4VORTEX ext. 5, or email us at info@vortexoptics.com and we’d be happy to help!